NVIDIA and WPP announced they are creating a content engine that uses AI and NVIDIA OmniverseTM to help creative teams produce high-quality commercial content at scale, more quickly, and with more brand consistency.

 

The new engine links an ecosystem of tools for 3D design, manufacturing, and the creative supply chain, including those from Adobe and Getty Images, enabling WPP's designers and artists to combine the development of 3D content with generative AI. This makes it possible for clients of WPP to engage with customers in highly personalised ways while maintaining the integrity of their brand identity, goods, and logos.

 

During his keynote address at COMPUTEX, NVIDIA founder and CEO Jensen Huang unveiled the engine in a demonstration, showing how clients can collaborate with teams at WPP, the largest marketing services company in the world, to make a large volume of brand advertising content, like images or videos, and experiences like 3D product configurators, more individualised and immersive.

 

“The world’s industries, including the $700 billion digital advertising industry, are racing to realize the benefits of AI,” Huang said. “With Omniverse Cloud and generative AI tools, WPP is giving brands the ability to build and deploy product experiences and compelling content at a level of realism and scale never possible before.”

 

“Generative AI is changing the world of marketing at incredible speed,” said Mark Read, CEO of WPP. “Our partnership with NVIDIA gives WPP a unique competitive advantage through an AI solution that is available to clients nowhere else in the market today. This new technology will transform the way that brands create content for commercial use, and cements WPP’s position as the industry leader in the creative application of AI for the world’s top brands.”